Importance Of Speaking In Client’s Language For Effective Delivery
My clients like to talk to me because I speak their “lingo”.
Many times I would analyze their business performance, and then translate into layman’s term to talk to them.
For those in trading businesses, I would talk to them on value per Container shipment, number of shipments needed to Breakeven their costs per month, cash flows in term of payment terms from suppliers and to customers, and modes of settlement to ease cash flows and cash tracking.
For those in business transacting via Online, I would talk to them using Total Customer Spending ( or Gross Merchandise Value or GMV ), e payment gateways, lead time and cash settlement.
For those in F&B, I would talk to them on Food Cost and Food Waste, Manpower Deployment / Utilization/ Quota allocation and management, Rental and GTO negotiation, and Renovation cost per Square Feet to determine reasonableness in the following depreciation charges.
It’s only by using their “lingo”, and then bring these clients back to what their numbers are showing in their financial statements would they realize how their doings have resulted in the Profits and Cash position of their companies.
It takes a lot of effort to really understand different clients, but this is all worth it.
Many clients are now good friends, and many good friends are now my clients.
We share and deepen our relationships to make our mutual businesses go a longer way.
If you need help, feel free to contact us at :
(O) +65 63851011
(M) +65 90880669
