Build To Last : Positioning your company in the market place for longer term business survival & growth
Ask yourself this question : “Will your future customers pass by your “house” in the future ? “
IBM had betted on the future being Super Computers. They were wrong. Their customers did not “pass by their house” again.
Whereas Apple betted for the future being computer on a mobile phone. They were right. Their customers have passed by and are still passing by “their house” as we speak.
Open your eyes, look around you, be sensitive to the needs ( current and future needs ) of your customers, create value to meet their needs, position your company to be serving these customers either on a small scale and niche ( we call boutique ), or on a big scale ( we call regional or via collaborations or mergers or amalgamations ) in the future.
Go up 30,000 feet to look far in your business strategy, but come down to ground zero to implement with baby steps.
Make many minor adjustments along the way towards the same general direction.
Persist, persist, persist…
Your future Customers will “pass by your house”, trust me.
Position your Company well ahead of your competition.
This is the only way to Build your business to Last.
Build To Last.
If you need help, feel free to contact us at :
(M) +65 90880669
