Switching Gear In My Entrepreneurship Journey
Just up to 2 months ago, we were OnBoarding new clients like crazy.
These new clients were either very messy or that they were having at least 10 months of accounting backlogs to be caught up. Workflows were missing, and some of them didn’t even have Documentary evidence of transactions that had happened.
As a result, all my firm’s processing capacity were consumed into helping these new clients sort out their “messes”.
Some of our existing clients began to feel they were neglected.
We decided to “outboard” some of our other clients who did not fit our preferred clients’ profile in that those business owners who were either never appreciated our value-adding services of doing Analytical Review of their operations monthly, and even spent hours to have conducted Monthly Business Review meetings with the business owners, or we having incurred many complimentary hours of Advisory hours for them. We began to streamline our Client base.
Now that we have finished our Clientele streamlining exercise, we took a totally new approach in that now we are practicing “Customer Intimacy” by spending hours with our preferred clients, keeping close to their business growth, going all out of our way to ensure we are Steering their businesses in the right direction, we began to see unexpected results !
Our these preferred clients suddenly became very “open” to us. They are engaging us for more high-valued jobs like Part time CFO doing Value-Based Business Steering (VBBS) assignments, sitting on their Board as Advisor to Directors, engaged as Franchise and M&A Advisor, and referring us to their business partners.
We have a client who just put us as one of their Authorised Bank Signatories, trusted in us totally in managing their bank accounts.
This was totally unexpected. We are now a strong believer in “Customer Intimacy” and we are looking forward to value-adding to more business owners who share our Vision in our remaining journey of entrepreneurship.
加油, CBO !
