How Important Is Your Customers Database?
Why was Whatsapp free of charge when you downloaded and used it?
Why is Linkedin free of charge when you use it?
What do Air BnB, Uber and Grab have in common?
All they wanted is your Data Base, your critical information and your behavior.
A company with a meager P/L but with a solid Customer Database is worth many times PE more than a company with a solid P/L but no or under developed Customers Database.
This applies more to Ecommerce companies with an online platform to gather customers data while transacting Ecommerce business transactions.
Ask yourself, what if you have both a solid P/L and a solid Customers Database, how much would your company be worth when you decide to exit the business and retire ? We are talking about in less than 5 years time !
You can now choose if you want a PE of 3 or 30 times 3-5 years down the road.
Think longer term, action now.
If you need help, feel free to contact us at :
(O) +65 63851011
(M) +65 90880669
